For one thing, it’s significantly cheaper.
But a sloppy, boring or poorly executed logo conveys lack of ability and know-how, which destroys trust and makes people feel less confident in your products or services.Today, a growing number of people opt to make their wills and other estate planning documents online instead of visiting a lawyer. If your brand and your logo are solid, your customers will be less likely to try the new guy around the corner who has a spiffy image.Ī professional logo will tell customers you're good at what you do. After scoping out your competition, make sure you choose a logo design that will help you stand out.ĭon't let competitors tempt away your best customers. Differentiating yourself from competitors with a logo is critical to winning over potential customers.
Make sure your business puts its best face forward by looking great on the outside.įlip through the phone book and you'll see a myriad of forgettable companies. If your logo is professional, customers are more likely to feel like your business is a professional one too.Īn effective, memorable logo can inspire customers to do business with you or remember you when the time is right. Here are some more reasons why having a good logo is essential:īefore a customer walks in your store or logs on to your website, he or she has developed a first impression of your company, partly by based on your logo. It can have a lasting impact on your company. Just as a business owner would pass on the bar-napkin applicant, so will customers move on and do business with someone else if they don't trust you initially, no matter how qualified you actually are.īut having a good logo is about more than just making a good first impression. They will make quick judgments about whether or not to do business with you based partly on how professional you appear to them initially. The same principles apply to the first impression your business gives to potential customers, suppliers, and business partners.
The jobseeker may also wonder why he has trouble finding a job when he interviews well, has plenty of experience, and more than his share of skills.
In fact, chances are, no matter how qualified or sincere the applicant may be, you'll probably choose to interview applicants with professional-looking resumes instead. You'd probably pass up an interview with a job candidate, for example, if the resume was written on a stained, wrinkled bar napkin. Let's face it: We make judgments about people based on first impressions all the time.
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